The University of Tokyo Strategic Public Relations Planning Office
The University of Tokyo Strategic Public Relations Planning Office is holding a slogan competition to improve the domestic brand image and increase international recognition of the University of Tokyo, a world-class academic institution and a leading player in 21st-century society.
Applications meeting the competition guidelines and using the designated application form will be accepted until Friday, 29 September 2017. We look forward to receiving applications from our students, alumni, faculty and staff.
The University of Tokyo 140th Anniversary Project
“The University of Tokyo Slogan Competition”
“The University of Tokyo Slogan Competition”
The University of Tokyo Public Relations Strategy 2020, approved at the end of 2016 academic year, called for formulation of a University slogan as core of the University’s brand image, indicating the vision and characteristics of the University of Tokyo.
We are calling for suggestions for a slogan, in Japanese and English, that captures the University’s principles, to improve the domestic brand image and increase international recognition of the University of Tokyo, a world-class academic institution and a leading player in 21st-century society. The slogan competition will be chosen by a selection committee as a project commemorating the 140th anniversary of the founding of the University of Tokyo. The winning slogan will be used in a variety of University and Faculty events and publications.
2. Competition details
We are looking for a slogan that expresses the University of Tokyo simply and succinctly, drawing on the University of Tokyo Charter.
The slogan should be suitable for long-term use. The English and Japanese language content of the slogan may differ. Applications in both Japanese and English are welcomed, but applications may be made in one language only.
1) The slogan must be in accordance with the University of Tokyo Charter, formulated in 2003 and which describes the basic principles of the University, and the University of Tokyo Vision 2020, formulated under President Gonokami in 2015.
Charter of the University of Tokyo
The University of Tokyo Vision 2020
2) The slogan must be suitable for a university supported by a wide range of ages.
3. Eligibility for entry
Students, alumni, faculty members and staff of the University of Tokyo (individual or group entry permitted)
(Note) Applicants who cannot be contacted quickly by email or other means will be excluded.
4. Competition period
Saturday, 1 July 2017 – Friday, 29 September 2017
Please submit your application before the due date from the following URL.
6. Selection method and schedule
(1) Document examination
A short list of approximately ten entries will be selected in early October based on submitted documents.
(2) Shortlist awards
Shortlist awards will be made on Saturday, 21 October, at Homecoming Day.
(3) Members’ Award
Members of the University will be able to vote online from on-campus locations to select the Members’ Award winner from shortlisted submissions between Monday, 23 October and Tuesday, 14 November.
(4) Committee Award (“winning slogan”)
The selection committee will choose the winning slogan in early December.
(5) Announcement of Members’ Award and Committee Award
The Members’ Award and Committee Award winners will be announced in late December.
7. Selection criteria
The slogan should express the University of Tokyo’s principles succinctly and accurately.
The slogan should be suitable for use across the humanities and sciences.
It is desirable that the slogan should be suitable for use across education, research, industry-academic collaboration, etc.
The slogan should not resemble that of another university.
Shortlist Award: Pen inscribed with your slogan
Members’ Award: Apple Watch and special University of Tokyo gift
Committee Award: MacBook Pro and letter of appreciation from the University of Tokyo
9. Other conditions
Copyright and all other rights pertaining to the winning slogan shall be assigned to the University of Tokyo and the author shall not exercise their moral right as creator of the slogan.
Alterations may be made to the winning slogan before use by the University of Tokyo.
Contestants whose identity cannot be confirmed through their department shall be excluded from the shortlist.
The content of submissions and presentation materials (excluding that which infringes the rights of third parties) may be used on the University’s website and in publications.
Ms. Mami Yagihashi, Public Relations Group, The University of Tokyo
Enrolled students / International students / Alumni