STIG International Symposium 2015 "Using behavioral science insights to design innovative public policy and business"

November 12, 2015


Type Lecture
Intended for General public / Enrolled students / International students / Alumni / Companies / University students
Date(s) November 25, 2015 13:00 — 16:30
Location Hongo Area Campus
Venue Yayoi Auditorium Annex
*No. 14 Yayoi Auditorium Annex
Capacity 60 people
Entrance Fee No charge
Registration Method Advance registration required

Behavioral changes in daily life are essential for saving energy, preventing diseases, and reducing damage from natural disasters. However, it is often difficult to set in place laws and other regulatory measures that are directly targeted at individual behavioral changes. That is why there is an increasing interest in using behavioral science insights, which are called “nudges”. They utilize the psychological biases of people in an attempt to lead their behaviors toward “good” outcomes. This symposium will look into innovative approaches for public policy and business utilizing nudges, focusing on energy savings and health promotion.

13:00-13:05 Opening remarks
Hideaki Shiroyama, Dean, GraSPP, The University of Tokyo
[Keynote1] "Applying Behavioral ‘Nudges’ to Energy Management: Behavioral Energy Efficiency and Demand Response"
Dr. Ken Haig, Director of Regulatory Affairs, Opower Japan
[Keynote2] "The Future of Behavioural Change: Public or Private Nudging?"
Professor Alberto Alemanno, Jean Monnet Professor of Law, HEC Paris
14:25-14:35 Break
14:35-15:00 "Can nudges promote energy efficiency?”
Ken-ichiro Nishio, Central Research Institute of Electric Power Industry
15:00-15:25 TBA
15:25-15:35 Andrei Greenawalt, Temple University
15:35-16:00 Panel discussion
[Moderated by] Atsuo Kishimoto, Graduate School of Public Policy, The University of Tokyo

Language: English (simultaneous interpretation will be provided)

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