EVENTS
EXECUTIVE PROGRAMME (AY2024) Theory and Practice of Strategic Communications for Government Officials, Journalists, and Social Media Professionals
Details
| Type | Accepting applications |
|---|---|
| Intended for | General public / Alumni / Companies |
| Application Period | September 13, 2024 — September 30, 2024 |
| Location | Hongo Area Campus,Online,Other campuses/off-campus |
| Venue | Onsite venue to be confirmed |
| Capacity | 45 people |
| Entrance Fee |
Charged
JPY 390,000+ tax |
| Registration Method | Advance registration required
Please send the application forms in single PDF to the following address: sceru[at]pp.u-tokyo.ac.jp (please replace [at] to @） |
| Registration Period | September 13, 2024 — September 30, 2024 |
| Contact | sceru[at]pp.u-tokyo.ac.jp (please replace [at] to @） |
Purpose of the Programme
The purpose of this programme is to provide theoretical and practical knowledge of Strategic Communications to highly specialized government officials (in national or local governments), journalists, and social media professionals to assist them in their professional career development, and introduce them to international approaches to their daily operations and planning. Furthermore, through introducing career professionals to frontline conceptual and theoretical studies on Strategic Communications, this course will bridge practitioners with academia, nurturing possibilities for the further conceptualisation of practice.The topics of this programme include:
- What is Strategic Communications? A Theoretical Framework
- Theory, Concepts and Praxis of Strategic Communications
- Authoritarian Playbook
- Target Audience Analysis and Measurement of Effect
- Strategic Communications & Artificial Intelligence
- The Indo-Pacific Discourses: Geo-politics & Strategic Communications
- Emotions and Memory in Strategic Communications
- From Grand Strategy to Campaign Strategy
- From Cognitive Influence to Collective Strategy
- Integrated Cross-Government Communications
- Geo-politics, Geo-economics & Geo-ecology
- Truth & Lies: Concepts and Practices in Combating Disinformation
Organized by
Strategic Communications Education and Research Unit (SCERU), Graduate School of Public Policy, The University of Tokyoin association with Sympodium Institute for Strategic Communications
Schedule
16 November 2024 – 19 January 202514 sessions, followed by a certificate ceremony, on the dates specified below:
| Date | Session | Time | Theme |
| 16 Nov (Sat) [Onsite] |
1 | 9:30 – 11:00 | Introduction and Guideline |
| 2 | 11:15 – 13:15 | What is Strategic Communications – A Theoretical Framework |
|
| 3 | 14:15 – 16:15 | Theory, Concepts and Praxis of Strategic Communications | |
| 28 Nov (Thu) [Online] |
4 | 17:00 – 20:30 | Authoritarian Playbook |
| 5 Dec (Thu) [Online] |
5 | 17:00 – 20:30 | Capstone: How to Produce a Policy Report |
| 12 Dec (Thu) [Online] |
6 | 17:00 – 20:30 | Target Audience Analysis and Measurement of Effect |
| 19 Dec (Thu) [Online] |
7 | 17:00 – 20:30 | Strategic Communications and Artificial Intelligence |
| 26 Dec (Thu) [Online] |
8 | 17:00 – 20:30 | Indo-Pacific Discourses: Geopolitics & Strategic Communications |
| 9 Jan (Thu) [Online] |
9 | 17:00 – 20:30 | Emotions and Memory in Strategic Communications |
| 16 Jan (Thu) [Online] |
10 | 17:00 – 20:30 | From Grand Strategy to Campaign Strategy |
| 18 Jan (Sat) [Onsite] |
11 | 10:00 – 13:00 | From Cognitive Influence to Collective Strategy |
| 12 | 14:00 – 17:00 | Integrated Cross-Government Communications | |
| 19 Jan (Sun) [Onsite] |
13 | 10:00 – 13:00 | Geopolitics, Geoeconomy, and Geoecology |
| 14 | 14:00 – 17:00 | Truth & Lies: Concepts and Practices in Combating Disinformation |
|
| TBC | Certificate Ceremony |
** Simultaneous interpretation service will not be provided.
Please find the details of the application guidelines and selection process in the link below.
