Chair for Global Consumer Intelligence

Yutaka Matsuo
Graduate School of Engineering
Professor
Ichiro Sakata Graduate School of Engineering Professor

Yutsuke Iwasawa Graduate School of Engineering Research Associate
  
The Chair for Global Consumer Intelligence aims to develop CMOs (Chief Marketing Officers) who can drive business by demonstrating a high level of consumer intelligence on a global scale. With the rapid growth of data on global consumption, there is a growing need for countries and companies to have the ability to understand consumers through data analysis. Based on our awareness of this issue, we aim to accelerate the development of human resources and the establishment of academic disciplines by creating a world-leading platform at the University of Tokyo.
Chair for Global Consumer Intelligence
The University of Tokyo

Related links

Research collaborators

  • Recruit Holdings Co., Ltd.
  • Culture Convenience Club Co., Ltd.
  • Tokai Tokyo Securities Co., Ltd.

SDGs

  • SDG4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
  • SDG9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
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